About Us

Two sisters. One dirty apple. One mildly illegal driving maneuver. One global wipe odyssey.

THE MOMENT IT ALL BEGAN

It all started on a road trip.
Just two sisters — Bells (the chaos) and Dorothy (the reason) — cruising down the highway with snacks and questionable judgment.

Bells grabbed an apple that had been in the car longer than both of them cared to admit. Instead of wiping it like a normal human, she held it out the window, steering with her knee, and poured water over it at 70 mph.

Dorothy — the designated adult — blinked twice and said:

“You need a wipe.
Like a GOOD wipe.
Also stop trying to die.”

That one moment, that one feral apple bath, changed everything.

THE ROAD TRIP THAT TURNED INTO A GLOBAL QUEST

What started as sisters avoiding death-by-fruit somehow spiraled into a full-scale investigation of the wipe industry.

We traveled everywhere —
Labs, factories, ingredient suppliers, and mysterious meeting rooms that smelled like “clean” but not in a comforting way.

We talked to chemists, microbiologists, wipe engineers (yes, that’s a real job), and one man who said the phrase “moist-tensile-strength” way too casually.

And along the way, we learned the tea:

The wipe world is… dirty.
Like, dirtier than Bells’ apple.

  • Misleading ingredients

  • Harsh chemicals

  • Cheap fibers

  • Fake claims

  • Greenwashed nonsense

  • And wipes that fall apart faster than your self-control on a Friday night

Once we saw the underbelly, we couldn’t unsee it.

So we did what any two over-caffeinated sisters would do:

We built the wipes we wished existed.
Then we made them even better.

WHY NEW ZEALAND? (AKA WHERE PURITY LIVES)

After talking to labs worldwide, we realized something:
If we wanted clean, safe, high-quality wipes, there was only one place where the ingredients consistently passed the vibe check.

New Zealand.

The water? Pure.
The regulations? Strict in a good way.
The ingredients? Clean and trustworthy.
The labs? Obsessed with safety like Dorothy is obsessed with not dying in a moving vehicle.

So GoWipe became Kiwi-made.
Because if we were going to do this, we were going to do it right.

THE MODERN WIPE (FOR MODERN CHAOS)

GoWipe is built for actual real-life mess — the modern kind:

  • Road-trip apples

  • Airport armrests

  • Kids, dogs, partners

  • Sweat, makeup, kitchen disasters

  • Hands that swear they’re clean but… are not

  • Fruit, veggies, surfaces, faces, bodies, mouths (yes, mouths… new product coming soon 😏)

We don’t make wipes that kind-of-sort-of work.
We make wipes that flex on other wipes.

WE'RE NOT JUST A BRAND — WE'RE A WHOLE WIPE UNIVERSE

Once we mastered the basics, we realized:

Wipes could be WAY more innovative.
Like… wildly more.

So we decided GoWipe wouldn’t just be a brand.
It would be a wipe marketplace —
a universe of wipes for:

  • Faces

  • Bodies

  • Fruits & veggies

  • Pets

  • Babies

  • Deodorizing

  • Food surfaces

  • Wine teeth (yes, stay tuned)

  • And a bunch of wild ideas we’re testing in the lab right now

If there’s a mess,
there can be a wipe.
And if there can be a wipe,
GoWipe is going to make it — funnier, cleaner, safer, and better.

WE LOVE SKIN. WE LOVE SAFETY. WE LOVE CHAOS.

All GoWipes are:

  • 100% plant-based organic bamboo

  • Luxuriously embossed (it matters)

  • Soy, cruelty, alcohol, palm oil, parabens & MIT free

  • Vegan, hypoallergenic & biodegradable

  • Infused with 95%+ purified New Zealand water

  • Rated EXCELLENT by DermaTest (because your skin deserves perfection)

We’re transparent, honest, and aggressively down-to-earth about what goes in (and stays out) of our formulas.

THE MISSION (AKA WHY WE CARE THIS MUCH)

Two sisters took one ridiculous moment, asked a simple question —
“Why isn’t there a better wipe?” —
and turned it into a global, modern, ingredients-first brand.

Now we’re here to:

  • Raise the standard for wipes

  • Expose the BS in the industry

  • Build new categories

  • Innovate wipes no one has ever thought of

  • Make your life less gross and more convenient

  • And have way too much fun doing it

Life is chaotic.
Mess happens.
GoWipe it up.

Women-owned & operated.
USA imagined, designed, researched & formulated.
Made in New Zealand, because your skin deserves the good stuff.